Case Study

QR Codes Powered by Cradle Labs

A free, fully-styled QR code generator we built for ourselves first - then made available to anyone who needs one.

The challenge

QR generators are either ugly, paywalled, or both.

Most free QR generators produce plain black-and-white codes with no brand fit.
Tools with real styling options are usually locked behind a subscription.
Almost none show you who actually scanned the code, or when.

We needed QR codes for our own marketing and product work, and didn't want to pay a subscription for something this simple to get right - so we built it.

What we built

A generator with real styling and real analytics - free.

Nine QR types - URL, text, Wi-Fi, email, SMS, image, PDF, MP3, and app links
Full styling: colors, gradients, body shapes, embedded logos, and export sizing
Optional scan tracking - device, browser, OS, approximate location, and referrer
A saved library so codes can be edited and reused instead of regenerated
Batch generation from a CSV for teams producing many codes at once

Why we built it this way

It's the product we wanted to use.

Speed

A styled, on-brand QR code in seconds - no account required to try it.

Design

Colors, gradients, shapes, and logos, so a QR code can actually match the brand it represents.

Insight

Turn tracking on for any link, and see device, location, and referrer data on every scan.

Try it yourself.

No account needed to generate your first QR code - sign up only if you want to save your library or track scans.